Rushing to Health, the Wellness Journey

As consumers cope with the rising personal costs around their health, the lines between health and fitness trends are getting more blurred. Approaching a new year being healthier is usually top of mind for most consumers, even as many of us are learning to cope with high deductible health insurance plans and navigating healthcare as a significant out of pocket expense. This post is an overview of the movement from treating our health as episodic to a focus on everyday prevention and the innovations and science behind them.

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Inside or Out??

Client trends for meeting marketing needs are reshaping consultancy relationships.  What are the drivers and how will this impact your communications strategy whether you are NIKE or a regional player it will be important to your organization.

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