As consumers cope with the rising personal costs around their health, the lines between health and fitness trends are getting more blurred. Approaching a new year being healthier is usually top of mind for most consumers, even as many of us are learning to cope with high deductible health insurance plans and navigating healthcare as a significant out of pocket expense. This post is an overview of the movement from treating our health as episodic to a focus on everyday prevention and the innovations and science behind them.
Written by Robert Brummer, Stewart Emery with Russ Hall, this book is quick but deep read about the importance of organizational integrated design strategy. Once it gives you the why, it then delivers on how to begin building a design driven culture.